Intent Consultancy: Helping Businesses Get Found on Google and AI Search

Bath has never been short of good businesses. Independent shops on Milsom Street, professional services tucked away in Georgian townhouses, tradespeople covering the surrounding villages. What a lot of them share is the same problem: they do great work, but when a potential customer searches for what they offer, they are nowhere to be seen. That is the gap Intent Consultancy has set out to close.

Who They Are

Intent Consultancy supplies SEO, Google and AI search consultancy. The name is deliberate. As the team put it themselves, successful business decisions begin with understanding intent, whether that is the intent behind a customer’s search, a competitor’s strategy, or a business’s own objectives. Rather than chasing rankings for their own sake, they focus on the reasoning behind them: why a customer searches the way they do, what they are trying to achieve, and how a business can meet them at that moment.

It is a refreshingly grown up way to talk about SEO. No promises of overnight page one results, no recycled jargon. Just a straightforward focus on visibility, clarity and long term growth.

What They Actually Do

The service list is broad but sensibly packaged. At the simpler end, there is Google Business Profile management from £50 a month, covering regular posts, image and service updates, review support and a monthly performance update. It is aimed squarely at local businesses who want to look professional on Google without paying traditional agency rates.

From there, the packages build in stages. Add basic SEO and it becomes £65 a month. Add website support, with two hours of updates included each month, and it rises to £80 or £95 depending on scope. For businesses further up the ladder, Intent Consultancy offers Advanced SEO and AI Visibility packages starting at £150 a month, scaled by the number of key phrases being targeted, from five phrases for a single local service through to a thousand for national campaigns.

Beyond the core SEO work, the consultancy also covers AI powered content writing at £15 a page, LinkedIn management from £150 a month, bespoke AI training sessions for teams, and wider marketing consultancy for businesses that want a full strategic plan rather than a set menu of tasks.

Why AI Search Matters Now

What sets Intent Consultancy apart from a lot of traditional SEO agencies is how seriously they take AI driven search. Google is no longer the only place people go to find a business. Increasingly, they are asking AI tools directly, and those tools decide which businesses get mentioned based on how clearly a company demonstrates its expertise and authority online.

Intent Consultancy calls this GEO, or generative engine optimisation, and treats it as something that strengthens traditional SEO rather than replaces it. The idea is simple enough: a business with clear positioning, consistent messaging across platforms, and genuinely useful content is in a stronger position whether a customer finds them through a Google search or an AI recommendation. Businesses that ignore this shift risk becoming invisible in exactly the channels their customers are starting to use.

Honest, No Nonsense Advice

There is a consistent thread running through everything Intent Consultancy offers: honesty over hype. Every package spells out clearly what is and is not included. Website hosting, domain management and full redesigns, for example, are explicitly excluded from the mid tier packages, so clients know exactly what they are paying for. Reporting is done in plain English, not agency speak. And there is no obligation to take every recommendation on offer. Businesses can follow a full strategic plan or simply pick the pieces that suit their budget and priorities right now.

For a city like Bath, full of small and mid sized businesses competing against national chains and each other, that kind of straightforward approach counts for a lot.

The Bottom Line

Intent Consultancy is a good example of what modern SEO in Bath should look like: practical, transparent, and built around how people actually search today rather than how they searched five years ago. Whether a business needs nothing more than a well managed Google Business Profile or a full scale SEO and AI visibility strategy, there is a package designed to fit, with pricing that stays sensible as needs grow.

Find out more at intentconsultancy.com

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